Quiet Town

Our Approach

We’ve aimed to improve their online presence and drive sales through a strategic Google Ads campaign. The key components of our campaigns included:

Keyword Research: Thorough research was conducted to identify relevant keywords related to home goods and bath accessories, ensuring that the ads were visible to the target audience.

Ad Creatives: Compelling ad creatives were designed, highlighting the unique features and aesthetics of Quiet Town Home products. A/B testing was utilized to refine the messaging and visuals.

Targeting:Precise demographic targeting and geographical settings were applied to ensure the ads reached the most relevant audience, increasing the likelihood of conversions.

Landing Page Optimization: The client's website was optimized to provide a seamless and user-friendly experience, encouraging visitors to explore products and make purchases.

• Increased Click-Through Rate (CTR): By implementing targeted keywords and captivating ad creatives, the campaign achieved a notable increase in CTR, indicating improved relevance and engagement.
• Improved Conversion Rates: The optimization of landing pages and a focus on high-intent keywords led to an increase in conversion rates. This demonstrated the effectiveness of the campaign in driving actual sales.
• Revenue Growth: The campaign's success was measured not just in clicks and conversions but also in substantial revenue growth. Through Google Ads, Quiet Town Home experienced a significant boost in online sales, directly impacting the bottom line. Revenue increased by 130% YoY in 2023.
• Return on Ad Spend (ROAS) We've consistently kept a ROAS above 5x throughout 2023. This means the client got a good return on their advertising investment, showing that the campaign was financially effective. We achieved this by regularly checking and adjusting things based on data.