BMW Automotive
Paid Ads Strategy | Organic Social | Events
Our Approach
With more than 800 million people using Facebook to shop, prepare to reduce your cost-per-lead by 82% by driving your ads to an on-Facebook destination. We turn your inventory feed into Facebook Automotive Inventory Ads that drive traffic to On-Facebook VDPs. We automatically match live vehicles with prospective customers, then retarget them for a full-funnel approach! Our AIA Playbooks sends shoppers to On-Facebook VDP pages for a seamless experience and tracks all On-Facebook activity for future retargeting. This approach is successful for selling new and used inventory while engaging with users who are inclined to shop and browse on Facebook.
Client Name
BMW
Date
2019-2024
Project Types
Paid Strategy, Organic, E-mail
Our Results
Our Automotive Inventory Advertising strategy ensures ultimate cost efficiency and superb conversion rates. Using a data funnel approach, we go from effective prospecting to proving sales at lightning speed. Through the managing of our dealerships’ inventory feeds and highly potent retargeting methods, our dealerships have enjoyed amazing results to bolster their sales of new and pre-owned vehicles.
Take a look at what we achieved for our BMW dealer client in Southern California in Q4 of 2023:
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This BMW dealer wanted to focus on selling pre-owned inventory on a conservative budget
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We made over 750,000 impressions on $5,550 spent within their Primary Marketing Area
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More than 110,000 prospects were reached and our ads had a 7% click through rate
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This created nearly 34,000 on-Facebook Vehicle Detail Page views, with just $1 spent per unique view
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We captured nearly 100 leads via Facebook Messenger and clicks to call straight from Facebook’s suite of apps
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We matched 46 vehicle sales to our campaigns for a stellar $120 overall cost per sale
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