Boston Scally

Our Growth

2020: Revenue Growth from USD 4m to USD 10m .

- Targeted Audience Expansion within the U.S., focusing on those interested in Boston culture, fashion, and accessories.

- Utilization of Facebook's Lookalike Audiences to find profiles similar to our existing customer base.

- Extensive A/B testing with ad creatives to identify resonating themes.

2021: Revenue Growth from USD 10m to USD 16m.

- Expansion of target demographics to include younger audiences and women.

- Cultural and seasonal campaigns around major US holidays and events.

- Customer segmentation for targeted outreach. .

2022: Revenue Growth from USD 16m to USD 19m.

- Advanced audience segmentation targeting lifestyle-oriented consumers and heritage fashion enthusiasts.

- Introduction of Dynamic Product Ads on Facebook for effective retargeting.

- Partnerships with US based influencers and brand ambassadors.

2023: Revenue Growth from USD 19m to USD 24.5m.

- Integration of TikTok as a major traffic source, creating engaging, short-form content.

- Cross-platform retargeting strategies, linking engagements on TikTok with Facebook and Instagram.

- Emphasis on user-generated content for authenticity and relatability. Catalog Ads for Upsells and Cross-Sells.

- Dynamic Catalog Ads used to automatically show products to customers based on their interactions..

- Personalized product recommendations through segmented audience profiling.

• The strategic use of targeted advertising, dynamic product ads, and effective use of social media platforms like TikTok and Facebook contributed to the substantial growth of Boston Scally Cap Company. This case study exemplifies the potential of well-executed digital marketing strategies in scaling a business effectively.