Operating System
AdellaInsight™
AdellaInsight™ is our proprietary growth intelligence engine built to capture real performance data and translate it into clear business insight.
By connecting directly to your marketing and commerce stack, Adella Insight moves beyond surface-level reporting to understand why performance happens, not just what happened. This allows us to trace the full customer journey, uncover hidden growth opportunities, and mathematically allocate capital to the highest-impact areas of your business.
AdellaInsight™ is a closed-loop growth intelligence system built to capture signals, translate impact, and continuously calibrate spend toward profitable growth.
The AdellaInsight™ Application
01 Capture
The Casualty Engine
Proving attribution in a siloed ecosystem by tracing the full customer journey.
02 Translate
Our engine decodes how top-of-funnel activity impacts bottom-of-funnel revenue and LTV, using AI to surface anomalies and uncover new growth opportunities hidden in the data
Anomaly Detection
AI-powered analysis that uncovers new growth opportunities hidden in your data.
03 Calibrate
We close the loop by mathematically reallocating budget toward the highest-yield growth vectors, syncing real LTV data directly into platform bidding logic.
Integration Layer
Syncing Shopify LTV data directly into Google/Meta bidding logic.
The Three Pillars of Unified Intelligence
Unifies Data
AdellaInsight™ integrates directly with the APIs of Google, Meta, Shopify, Klaviyo, GA4 and more, pulling performance data into a single, cohesive data model.
Cross-Optimizes:
Our proprietary algorithms analyze the cause-and-effect relationships between channels, moving beyond simple attribution to identify real performance lifts.
Delivers Strategic Clarity:
The platform generates actionable recommendations, allowing our strategists to make budget and creative decisions based on a complete picture of what's working.
