Onni Group
Paid Media Strategy
Onni East Village: Case Study
Campaign Objective:
Increase awareness and leads for Onni East Village’s residential properties.
Campaign Strategy:
Utilizing Facebook’s targeting capabilities, we crafted a comprehensive ad campaign targeting local residents who are likely to be interested in real estate properties. We focused on showcasing the unique features and benefits of Onni East Village, emphasizing its modern design, convenient location, and luxurious amenities.
Client Name
Onni Group
Release Date
2023-2024
Project Types
Paid Digital Strategy
Our Results
Campaign Performance (Last 6 Months):
Total Reach: Increased by 54% over the last 6 months, reaching a broader audience.
Engagement: Saw a significant boost with a 207.53%% indicating higher interest and interaction with the ad content.
Lead Generation:
Lead Volume: We generated a substantial increase of 527% in leads compared to the previous period, indicating improved effectiveness in converting ad viewers into potential customers.
Cost per Lead (CPL): We also successfully reduced CPL by 71% through optimization efforts, ensuring efficient use of advertising budget.
Occupancy Rate: Onni East Village witnessed a steady increase in occupancy rate, reaching almost total capacity within the last 6 months, indicating successful efforts in filling available units.
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Through strategic targeting, compelling ad creatives, and continuous optimization, the Facebook ad campaigns for OEV have successfully increased brand awareness, generated quality leads, and contributed to significant growth in occupancy rate.
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