White Elm
Paid Ads | E-Mail Marketing | Shopify
About White Elm
White Elm’s promise to create bags with you in mind. Not only will they make your life easier, but they will also add a touch of elegance and sophistication to your everyday style.
Our Approach
The Challenge
❌ Barely spent on Facebook ads with no ability to scale
❌ Had under $200k in total revenue in 2020
❌ Advertising needed to be profitable to be able to scale
The Results
📈 Revenue increased by 72% YoY
📈 ROAS did a 5.16x
📈 AOV improved by 15%
The Success
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Added offline conversions to generate more data points on which to make decisions and optimize accordingly.
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By speaking prescriptively to the users, we were able to develop a closer relationship with the brand and nurture them to the point of purchase.
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Built a strategy to identify segmented groups of users based on both where they are in the customer journey, along with how they act in their everyday lives. Speak directly to them, rather than broadly.
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